Austerity engenders constraints, but, as Sir John Sorrell has famously said, it can bring out the best in designers. The creative community thrives on challenge and recession often inspires the best work, even if there is less of it.
This was borne out by the 2010 Design Week Awards, particularly in print categories where bold, black and white graphics indicated a welcome return to simple ideas beautifully crafted. Everyone loved them.
But ingenuity isn't just the province of communication design. Product and furniture sections yielded a plethora of great entries last year, pushing the boundaries of technology and form.
Good design make a huge difference for businesses in tough times through innovation and appropriateness - characteristics that win creative awards. It can come from any design studio, whatever its size or location, given the right mix of talent and confidence.
We celebrate these traits when we applaud the DW Awards winners. Through them we have highlighted new or hidden talents over the years and unwittingly helped to forge many a client/designer partnership.
It's not easy to create great work at the best of times, so design that stands above the norm deserves recognition. By entering the Design Week Awards, you are pitting yourself against the best for one of design's most prestigious annual design prizes. You are also showing belief in your team.
All awards entries are assessed by a panel of eminent judges, solely on the quality of design and execution. Aesthetics and innovation, appropriateness of form and function, the creative use of type and texture, of colour and of space are all considered.
The work of those who win or are shortlisted for a prize will be published in the Design Week Awards supplement - a collectable in its own right - and enter into the DW archive for all time. The glow that gives you will live on long after that last glass is drained on the awards night.
http://awards.designweek.co.uk/dw/2011/
http://awards.designweek.co.uk/dw/2011/
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